Symbiosis%25202_edited_edited.png

Symbiosis

VISUAL SYSTEMS

Visually communicating a natural phenomenon through various design exercises, resulting in a book.

BACKGROUND

Symbiosis is the interaction between two different organisms living in close physical association, typically to the advantage of both.

In choosing a natural phenomenon to visually communicate, I challenged myself and chose symbiosis. Symbiosis is a more complex natural phenomenon as opposed to the more literal tangible topics that have been chosen by students before.

ROLE

Visual Designer

_Ideation

_Development

_Iteration

_Printing

_Binding

TOOLS

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Adobe XD

DURATION

15 weeks

THE PROBLEM

Create a book that focuses on a natural phenomenon using the various design exercises as prompted. Restrictions: use only black, white, and another spot color throughout the book.

Pattern Creation

Identity/Brand

Bitmap Montage

Letterforms

Type Composition

Environmental Graphic

Photography

Infographics

Grid

THE SOLUTION

I wanted to challenge myself by portraying an abstract phenomenon that is an interaction, rather than something that is an object of nature.

RESEARCH: SYMBIOSIS INSPIRATION BOARD
DESIGN & DEVELOPMENT

PROCESS

PROCESS INSIGHTS

During the course of this project, students were asked to create 5-7 iterations of each project type inside the book. I was initially incredibly frustrated throughout this process because it felt like I was being indecisive and didn't have a clear bigger picture of what the project could produce.

 

However, after our midpoint check in, I realized that these rapid iterations that I was forced to create helped me find different patterns of success with how I chose to visually portray symbiosis. I found that each item that was favored by the class and instructors (during group critiques) consisted of animal silhouettes and were very bold, playful and abstract. I quickly learned that no iteration I made was a waste of time as it eventually helped me get to my final product.

REFLECTION

This project really opened my eyes to the different ways I could use design to visually communicate an abstract concept. It helped me better understand the significance of symbolism/iconography, and how many ways you can approach one problem. It got extremely taxing when we were asked to produce 5 versions of each assignment. However, overtime it made me realize how important it was for me as a designer to be patient and iterate while responding to feedback.

KEY TAKEAWAY

Exploring design options through iteration
is an important tool in order to deliver effective
design solutions.

Didn't your mother tell you that networking is good for you?

Ask me about my plants🌿, or anything design related at juliafernandez.design@gmail.com.

 

LinkedIn, Instagram, Youtube

© JULIA FERNANDEZ 2020