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Facebook

Misinformation Case Study
UX/UI & BRANDING

A community-based👥 solution to help educate👩🏻‍🎓 users and eradicate🛑 fake news on the social media platform.

Role

Brand Design, Research, Product Design

 

Overview

I created a Misinformation Campaign that educates and enables users to engage with fact-checking and eradicating misinformation.

Credit

Facebook Illustrations​ by Algeria 

Advertisement Illustrations by Nata Schepy

Articles "How to Spot Misinformation" by Alex Lumain, et al

Duration

10 weeks

Skills​

Brand Design, Research, Product Design, Copyrighting

Team

Individual

Tools

Illustrator, Photoshop, Indesign,
Google Forms

mis·in·for·ma·tion

/ˌmisinfərˈmāSH(ə)n/

(n.) false or inaccurate information, especially that which is deliberately intended to deceive.

INITIAL PROBLEM DISCOVERY

"Fake News" isn't the problem
—our response is.

In light of COVID-19, the Black Lives Matter Movement, and the upcoming U.S. Presidential Election, misinformation regulation on social media platforms has been a hot topic, specifically on Facebook.

 
 
UNDERSTANDING CONTEXT

What is Facebook currently
doing
to help with the
misinformation problem?

I conducted primary and secondary research on what Facebook is proactively doing regarding misinformation and conducted an in-person interview with Thomas Hayes, a software engineer at Facebook that deals with misinformation. 

RESEARCH TAKEAWAYS

Figuring out what problems to target.

PRESENTING A SOLUTION

Scroll no further. 

Watch the following to get a 10-minute rundown of this project, and the feedback that I got from Dan Mall, Creative Director and founder of SuperFriendly Co.

 

⚠️

 

THE PROBLEM STATEMENT

How might I improve Facebook's user interface experience to better address the misinformation problem from a user's standpoint? 

JFDesign_Misinformation

💡

 

THE SOLUTION

Create an update on the Facebook mobile application that includes Community Review and the Misinformation Center.

🚨

 

BUT WHY STOP THERE?

How might I take advantage of other forms of user interaction to cohesively broadcast this new update to the Facebook app?

CREATING A MARKETING STRATEGY

A campaign fit for
a fast-paced community.

LEARN

TOGETHER

Ads that will make
you look up.


I designed snappy and playful advertisements to Facebook's movement of #nomoremisinfo. 

Recognizable, bold, and witty advertisements.

Although Facebook is very much a digital company, it is important to also address users that are currently intaking news from print formats. These ads are intended to arouse interest and a call to action for such users.

 

💭 📲

 

MY DESIGN PROCESS

or keep scrolling to view my takeaways

ROOM FOR IMPROVEMENT

If I had additional time,
I would...​​​

 
HOW THIS PROJECT MADE ME A BETTER DESIGNER

Things that I learned...

Existing design systems are an asset.

The successful use of a design system is dependent on the understanding

and application of the designer.

Adobe XD is my cup of tea.

With every project that I do, I learn more about what tools I work best with—I happen to find the beauty in the ability for XD to rapidly prototype and auto-animate!

When creating for a wide demographic, designing without bias is key.

Because misinformation is such a complex subject, it is inevitable to get criticism on the subject, like I myself did.

Didn't your mother tell you that networking is good for you?

Ask me about my plants🌿, or anything design related at juliafernandez.design@gmail.com.

 

LinkedIn, Instagram, Youtube

© JULIA FERNANDEZ 2020