Brand Design, Research, Product Design
I created a Misinformation Campaign that educates and enables users to engage with fact-checking and eradicating misinformation.
Facebook Illustrations by Algeria
Advertisement Illustrations by Nata Schepy
Brand Design, Research, Product Design, Copyrighting
Illustrator, Photoshop, Indesign,
(n.) false or inaccurate information, especially that which is deliberately intended to deceive.
INITIAL PROBLEM DISCOVERY
"Fake News" isn't the problem
—our response is.
In light of COVID-19, the Black Lives Matter Movement, and the upcoming U.S. Presidential Election, misinformation regulation on social media platforms has been a hot topic, specifically on Facebook.
What is Facebook currently
doing to help with the
I conducted primary and secondary research on what Facebook is proactively doing regarding misinformation and conducted an in-person interview with Thomas Hayes, a software engineer at Facebook that deals with misinformation.
Figuring out what problems to target.
PRESENTING A SOLUTION
Scroll no further.
Watch the following to get a 10-minute rundown of this project, and the feedback that I got from Dan Mall, Creative Director and founder of SuperFriendly Co.
THE PROBLEM STATEMENT
How might I improve Facebook's user interface experience to better address the misinformation problem from a user's standpoint?
BUT WHY STOP THERE?
How might I take advantage of other forms of user interaction to cohesively broadcast this new update to the Facebook app?
CREATING A MARKETING STRATEGY
A campaign fit for
a fast-paced community.
Ads that will make
you look up.
I designed snappy and playful advertisements to Facebook's movement of #nomoremisinfo.
Recognizable, bold, and witty advertisements.
Although Facebook is very much a digital company, it is important to also address users that are currently intaking news from print formats. These ads are intended to arouse interest and a call to action for such users.