Love,

Lola

TYPOGRAPHY

Filipino cuisine, told through the eyes of our grandmother.

BACKGROUND

As a third-culture kid and consequently an international student for all of my scholastic career, I have been waiting for an opportunity to do some research on my home country. In my opinion, there is no better way to learn more about Filipino culture than through its cuisine. With the memories I had as a young child, as well as additional research I conducted, I decided to create a narrative cookbook that provides a look into the Filipino way of life. I accomplished this through matching the narrator's tone with my Lola's (grandmother), as well as using personal photographs to make it as welcoming and authentic as possible.

ROLE

Visual Designer

_Ideation

_Development

_Iteration

_Printing

_Binding

TOOLS

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Adobe XD

DURATION

15 weeks

THE PROBLEM

How might I create a unique, unconventional cookbook that communicates the beauty of the Filipino culture and food simultaneously?

THE SOLUTION

Create a narrative cookbook which guides the reader through authentic Filipino recipes. Each recipe is paired with a personal note and explanation
by Lola (grandmother, the narrator), as if speaking to her own grandchild. Each recipe is also given with a Filipino title (uncle, aunt, etc.) in order to teach the reader basic Tagalog. 

RESEARCH/

IDEATION PT 1

A big part of my design process is divergent thinking. Before choosing the final direction, I make sure that I exhaust the different options I have to tackle the design problem at hand. 

Following this slide are the three different directions that I first started with before locking down my topic of Filipino cuisine, as well as the way I decided to make it a narrative cookbook.

RESEARCH: EXPLORATION AND IDEATION

PROBLEM

SOLVING:

COHESIVE

PHOTOGRAPHY

I knew that I really wanted to include various types of images that beautifully articulated Filipino culture and cuisine.

However, I was faced with the design challenge of dealing with clashing imagery that I wanted to feature together.

The next few slides explain how I solved this problem.

REFLECTION

In creating this cookbook, I learned the importance of typographic studies,
as well as the impact of hierarchy and scale when it comes to
designing publication system. I also learned how to efficiently collect photography and typography.

KEY TAKEAWAY

In order to get the best design results, one must efficiently iterate on design possibilities; good designers should have a database of typography and photography in order to produce high quality work. 

Didn't your mother tell you that networking is good for you?

Ask me about my plants🌿, or anything design related at juliafernandez.design@gmail.com.

 

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© JULIA FERNANDEZ 2020