IKEA Powder Mixed Paint

PACKAGE DESIGN

Creating a new product designed
to function cohesively with an existing
visual system.

MOTIVATION

A well-known and designed brand, IKEA's visual system is the perfect candidate as a company that can integrate a new sustainable, eco-friendly, and No-VOC powder paint. MÅLAPAINT is a collection of powder paints and paint tools that showcase IKEA's brand.

ROLE

Package Designer

_Ideation

_Printing

_Prototyping

_Comping

TOOLS

Adobe Illustrator

Adobe InDesign

DURATION

15 weeks

THE PROBLEM

A client of an existing brand requests a collection
of listed items to be designed with their visual system in mind.​

Interior & Exterior Powder Paint (1g & 1qt)

Paint swatch booklet

Sample paint packages

Flat brush packaging

Roller brush packaging

Tape packaging

THE SOLUTION

The IKEA Powder Paint collection is an easy to use, didactic and innovative packaging system that provides the target audience of young families an affordable way of customizing their home space. 

RESEARCH: THE TARGET AUDIENCE

WHY CHOOSE IKEA?

IKEA is known to be “doing it a different way,” with an innovative mission and future-looking mission. It is an appropriate way to introduce powder paints.

 

IKEA already has an initiative “towards zero waste, towards a better tomorrow.” “98% of our home furnishing materials, including packaging, are made from renewable, recyclable or recycled materials.”

 

IKEA is a well-known and reliable brand for the home and therefore is able to cater to a trusting audience.

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PROCESS INSIGHTS

As my 3rd packaging project, I learned a lot about various ways to problem solve
3-dimensionally through my further refined design process. I wanted to keep it simple and not have to outsource to printing and material vendors. I underestimated how much work would go into refining the details of the typography and graphics in this project. Consequently, I learned how important it is to make a versatile and responsive grid for each type of item. Once I did this, I was able to better understand how I could improve the entire system visually and systematically.

REFLECTION

This independent project was my first attempt of executing a visual system in a packaging project. I personally enjoyed choosing a brand that was well-known and is something that I grew up with.  

I learned through this project that less is more when it comes to catching the eyes of the audience with the communication of products and their functions.

Throughout this project, what was most challenging was finding the balance between following IKEA's current design system, and choosing to be innovative when it came to executing my personal design decisions. Ultimately, I decided to create a system that is an upgrade to IKEA's current brand, rather than a copy and paste. 

KEY TAKEAWAY

Creating an effective visual system is the result of making innovative yet calculated risks. 

Didn't your mother tell you that networking is good for you?

Ask me about my plants🌿, or anything design related at juliafernandez.design@gmail.com.

 

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© JULIA FERNANDEZ 2020