Help

Assist Her

UX/UI IOS PLATFORM

Providing women a better reproductive healthcare experience.

MOTIVATION

As someone who has personally struggled with reproductive health issues, it can be very daunting to not have a reputable search engine that is able to filter out misinformation on women's healthcare. When an opportunity came to design an application to help address this problem, I asked myself what I would need to take charge of my reproductive health and how I could implement it all these needs in one cohesive mobile app.

BACKGROUND

As an existing non-profit organization, Help Assist Her is in its early stages of visual development. I am currently one of the two designers alongside Marylouise McGraw that is helping build this brand. 

TOOLS

Adobe Illustrator

Adobe InDesign

Adobe XD

Google Forms

THE PROBLEM

A woman's body is extremely complex and is constantly evolving. Unfortunately, women do not have a single reputable search engine/tool to help them learn about reproductive healthcare.

ROLE

UX/UI Designer

_User Interviews
_Wireframing

_Visual Design

_User-Testing

DURATION

15 Weeks

PROBLEM STATEMENT

How might I design an application that can help women (ages 10+) obtain the resources and tools that they need to navigate their reproductive health?

THE SOLUTION

Help Assist Her is a mobile application that allows women to search health-related questions, track theircurrent biometrics, and connect with other women to demystify and normalize women's reproductive healthcare.

UNDERSTANDING THE PROBLEM

My first approach to understanding this problem was to send out a Google Form which asked qualitative questions regarding women's' experiences with reproductive heath as well as potential suggestions for what they would like to see in a reproductive health app. I collected 57 responses—below is the summary of my findings.

KNOWLEDGE & UNDERSTANDING

Over 50% of women were not given reproductive health care/sex education lessons in high school
and/or college.

URGENCY FOR MAINTENANCE

Approximately 1/4 of women were not able to remember the last time they were checked on their reproductive health.

SUPPLY & DEMAND

The most wanted features of a reproductive health app for women are period/fertility trackers,
a reputable search engine, and modes of social media connection.

RESOURCE UNAWARENESS

1/5 of women surveyed were unaware
of their free or affordable healthcare resources.

PROCESSING PERSONA NEEDS

My first approach to understanding this problem was to send out a Google Form which asked qualitative questions regarding women's' experiences with reproductive health as well as potential suggestions for what they would like to see in a reproductive health app. I collected 57 responses—below is the summary of my findings.

PROCESSING, PINPOINTING,
AND PRIORITIZING

PERSONAS' NEEDS

THE UPCOMING MOTHER

Ava, 28

FRUSTRATION

Unable to find assistance with transitioning from using contraceptives to helpful tools to encourage fertility

Unable to find an source that covers everything she needs to know on endometriosis

Wants to be able to track her fertility, not just her period

DESIRES

Navigate through her endometriosis and conceive with her husband

Start finding environmentally friendly alternatives for menstrual products

Navigate through her transition from birth control to fertility watch

THE MATURED 
WOMAN

Elena, 55

FRUSTRATION

Unable to find an app that covers everything she needs to know about menopause

Unable to find assistance with transitioning from using menstrual products

Wants to figure out how to track her menopause

DESIRES

Figure out how to navigate menopause

 

Gain more knowledge in how to help teach grandkids about puberty

 

Track annual check-ups and doctor’s visits 

THE ACTIVE RETIREE

Emma, 17

FRUSTRATION

Public school had no sex education

Lives in a conservative family and doesn’t feel like she can speak to anyone about it

Wants to track her period cycles and understand what she can do to ease period pain without taking pain medication

DESIRES

Find places that offer free/affordable contraception

 

Learn more about options for birth control

 

Be able to speak to others with experience regarding birth control

THE EARLY BLOOMER

Joey, 10

FRUSTRATION

Public school had no course on health or sexual education

Is too shy to ask mother or teacher regarding puberty

Anxiety of asking friends around her

DESIRES

Transitioning into puberty and experiencing puberty

Being aware of what to expect of her body changing

Options for menstrual products

PAPER PROTOTYPING

Before jumping into designing on the computer, I wanted to fully grasp the effectiveness of my prototype's information architecture. Through paper prototyping, I was not only able to create a better picture of how this application would fulfill user needs, but also how I could potentially incorporate voice interface design effectively. 

FINDINGS

I discovered that although it is important to be inclusive, it is also important not to spread myself too thin as a designer. I got feedback that it would be best to specify the application's tone to biological women, as the current content I created in my paper prototype may offend transgender women. Additionally, I realized that the colloquial, yet knowledgeable interactive language that I used was extremely effective to my users. Finally, my user test subjects also very much appreciated the iconography and approachable tone of my prototype.

A personal

onboarding experience.

Every BODY is different, and that's why each user's Help Assist Her experience begins with a thorough introduction so that the app can target user needs as soon as possible.

A process fit for women of all ages.

Although this application utilizes relevant UI patterns, it is important that the app does not discriminate against younger/older individuals that have not yet been properly trained in common heuristics.

A personalized dashboard.

Whether it may be posts from friends, or the
latest article on women's healthcare, the dashboard is a place of exploration and investigation for the curious.

A tracker that
doesn't only care about your period.

Applications these days for reproductive healthcare are usually only for women that undergo a period. However, it is important not to neglect times when women are trying to be fertile, are pregnant, or are going through menopause.

A virtual health
assistant that has the answers you need. 

Imagine Karen as Google's health-verified older sister. It's so important that women are able to get the answers and tools they need to maintain good reproductive health.

REFLECTION

This project made me realize my passion for user experience and user interaction design. I found so much fulfillment in being able to do my own primary research, as well as conduct secondary research to further develop my application. 

I found that user testing played a huge role in successfully designing this application in the most cohesive, minimalistic, and approachable way.

I was extremely satisfied with the final product that I created, as I was able to quickly learn how to use the new features of Adobe XD while challenging myself with creating user scripts and tackling voice interface design. 

This project truly made me realize how important design research is to correctly fulfill users' needs.

KEY TAKEAWAY

Design research and successful design go hand in hand.
A successful application is the result of thorough
user-centric research and subsequent prioritization to best address the design problem.

Didn't your mother tell you that networking is good for you?

Ask me about my plants🌿, or anything design related at juliafernandez.design@gmail.com.

 

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© JULIA FERNANDEZ 2020