Harper's Bazaar

TYPOGRAPHY

Redesigning a popular magazine to empower young women through unconventional publication design.

BACKGROUND

Harper's Bazaar is currently a well-known beauty and fashion magazine that is geared toward adult women, ages 35+. However, I wanted to see how I could redesign the publication to appeal to a younger generation of Gen-Z's/Millenials. I wanted to take the opportunity to collaborate with Mackenzie Smith, my good friend and Photography BFA at my university.

ROLE

Visual Designer

_Ideation

_Development

_Iteration

_Printing

_Binding

TOOLS

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Adobe XD

DURATION

15 weeks

THE PROBLEM

Redesign a publication of your choice with at least 30 pages. Use the existing articles and find a way to articulate the same things with improved design. Find the current weaknesses of the publication and find a solution.

THE SOLUTION

Pair bold and unconventional photography with bold and unconventional typographic choices in order to create an intriguing magazine that catches the eye of the target audience. Choose images that are empowering
and inclusive, while creating dynamic spreads with typographic motion and movement.

PROCESS: RESEARCH - THE EXISTING BRAND

WHY CHOOSE HARPER'S BAZAAR?

Harper's Bazaar focuses not just on high-fashion/beauty, but real issues that affect real women. It’s a smart fashion magazine that includes content for women to also be educated on issues that are relevant.

 

Harper’s Bazaar emphasizes high-fashion and high-end clothing, but it isn’t succeeding at being relatable to its target demographic (the younger working woman.) Design techniques with competitors that are succeeding include more minimalistic and less cluttered design, as well as a more cohesive layout

Short-term, I want to create a new system paired with good aesthetics to shed light to the good content that this magazine has. Long term, I wish that this project will become a beautiful sample in my portfolio, and hopefully can even be considered for a magazine. I will know if my design is successful if I am able to create a beautiful layout according to critiques.

DESIGN & DEVELOPMENT
REFLECTION

In creating this magazine, I learned a lot about designing a publication's system. I was able to understand the importance of typographic studies, as well as the impact of hierarchy and scale when it came to designing my spreads. I also learned how empowering it can be to collaborate with other creators directly (as opposed to utilizing stock photography); although it was an unnecessary task, I thought it was what made my project stand out amongst the rest of my peers. 

KEY TAKEAWAY

Collaboration between differing mediums of art/design makes an impactful and upstanding final product.

© JULIA FERNANDEZ 2020

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